Crafting the message
Last week I was ruminating over images and then discovered that it may be better for me to start writing the script rather than selecting images.
Stories can serve as an essential framework for organizing educational content, providing context, and illustrating specific patterns. They can make demonstrations more meaningful and can accentuate the importance of learning and show why the right attitude is essential. Stories can serve as cautionary professional tales. To be memorable, compelling, and effective, stories must have structure.
Different presentation styles connect with audiences in different ways. I definitely don’t want the reader to find my story stoic with an academic tone that appears old school. An exception to this may be if I am quoting someone.
It’s easy to lose the sequence and “speak” too long on one thing or another – that style may get me into trouble. I am definitely known to talk too much when trying to explain stuff. Implementing an outline format within the storybuilder created by the sequence of slides will help me see what I have. Perhaps keeping my presentation as conversational as possible? It also is an anchor for practicing and rehearsing.
A few sample StoryMap experiences from the gallery have included story arcs, arguments, analysis, and points of view. Not just facts. Given that I don’t have lots of time I may have to settle for an opening that makes an emotional connection with an audience. It can be a story, a compelling question, a shocking statistic. Engaging stories, analogies, and humor might encourage my audience to connect with my facts. Adding context for sure will allow readers to understand the situation.
This can include the persons, place, time, or circumstances. What was the problem that was presented? Then, take us on a creative journey. Should I describe how I was inspired by the research – from work? What or who I was influenced by when I created what I created? What were the challenges you encountered along the way, and how was this solution a surprise or a revelation? Does it create more questions or a shift in thinking? Well, regardless, I need to be explicit as to why my story is important. And why we should care. It should be absolutely clear what the takeaway is from your journey.
There are some typical challenges that writers face when structuring stories. It’s better to engage the audience than to tell them everything you know. The work won’t just speak for itself. I find that as an excuse when I have difficulty articulating what I do. I anticipate someone at work reusing my presentation again to someone else. Makes sense to provide enough information so that they can inspire others. I am going to let my visuals be a cheat sheet for my sequence. If I practice with them repeatedly, I’ll get the order right and will help unravel the best way to tell the story.